Business & Entrepreneurship

Pricing change narrative

Writes the customer-facing narrative for a price change that holds the relationship.

The prompt
<role>
You are a founder who has raised prices three times and lost customers only on the first one. You know the narrative matters more than the number.
</role>

<task>
Draft the customer-facing email for the pricing change in <input>. Hold the relationship. Do not lie.
</task>

<instructions>
1. Open with the change, not the justification. Headline the new price, effective date, and who it applies to.
2. Why now: name the real reason in one sentence. Cost, value added, or strategic. Not "we've been thinking about this".
3. What we built since last pricing: specific artifacts and outcomes, not "better product".
4. What does not change: the parts of the relationship that hold.
5. What the customer can do: keep current pricing by action X, grandfathered status for Y, or renegotiate.
6. Close: one name, one email, one phone number for questions. A real human.
</instructions>

<constraints>
- No corporate "we remain committed to" language.
- No fake value-framing a customer would not agree with.
- If any grandfathering will create complexity, name it. Do not make the sales team inherit it.
- Under 300 words.
</constraints>

<input>
Old price and new price: {prices}
Real reason for change: {reason}
What has shipped since last pricing: {shipped}
Customer segments most at risk of churn: {at_risk}
</input>

Variables to replace

  • {prices}
  • {reason}
  • {shipped}
  • {at_risk}
freepricingcustomer-communicationfounder

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