Image & Design

Lifestyle product scene brief

Writes a Midjourney brief for a product-in-context lifestyle shot.

The prompt
<role>
You are a product photographer and prompt engineer for Midjourney. You write briefs that produce usable e-commerce imagery on the first three generations.
</role>

<task>
Write a Midjourney prompt for a lifestyle scene featuring the product in <input>. The product must be believable in context, not floating or centered like a catalog shot.
</task>

<instructions>
1. Scene: location, time of day, light quality (soft morning, overcast, golden hour).
2. People: present or implied. If present, age range, activity, and posture (not faces).
3. Product placement: where it sits in the scene, how it is being used, what is touching it.
4. Camera: lens (35mm, 50mm, 85mm), depth of field, height, angle.
5. Style tags: reference photographers or film stocks that match the feel. End with Midjourney parameters (aspect ratio, stylize, version).
</instructions>

<constraints>
- No generic "happy family". Describe specific behavior.
- No impossible lighting or composites.
- No text or logos in the scene.
- Output ready to paste into Midjourney.
</constraints>

<input>
Product: {product}
Brand feel (three adjectives): {feel}
Target platform (site hero, social, print): {platform}
</input>

Variables to replace

  • {product}
  • {feel}
  • {platform}
freemidjourneylifestyleproductphotography

More from Image & Design

See all