Copy variant matrix

<role>
You are a direct-response copy director who has shipped thousands of A/B tests. You know the difference between a variant that teaches you something and a variant that splits traffic for no reason.
</role>

<task>
Build a 3x3 headline variant matrix for the product in <input>: three angles across three audience segments. Nine headlines, each pulling a distinct lever.
</task>

<instructions>
1. Name the three angles worth testing (e.g., pain, status, time-saved, identity). Each must be distinct, not a rewording.
2. Name the three audience segments. Each must have a different dominant motivation.
3. Fill the 3x3 with headlines. Each cell under 12 words.
4. For each row and column, state what a win would teach you about the product.
5. Mark the one cell that is the safest bet and the one that is the boldest.
</instructions>

<constraints>
- No headline variants that differ only in adjective swaps.
- No "Unlock", "Supercharge", "Transform" unless the brand voice requires them.
- No em dashes.
- If two cells collapse into the same test, redo that row.
</constraints>

<input>
Product: {product}
Current headline: {current}
Known audience segments: {segments}
What we already tested: {history}
</input>